The phenomenon where people react differently to a choice depending on how it is presented (framed).
Example
90% survival rate (Positive frame) vs 10% mortality rate (Negative frame)
Cognitive Psychology
Framing Effect
Framing Effect
Cognitive Psychology
Framing Effect
The phenomenon where people react differently to a choice depending on how it is presented (framed).
Example
90% survival rate (Positive frame) vs 10% mortality rate (Negative frame)